According to Mark Gurman from Bloomberg, Apple is actively exploring monetization strategies for its Maps app, focusing on advertising expansion across its services. During an all-hands meeting, the Maps team discussed potential search-based ads that would affect business or restaurant search results, prioritizing those willing to pay for placement. This initiative aligns with Apple's ongoing efforts to enhance its advertising footprint, especially in live sports, despite its services division having recorded significant revenue growth. The exact implementation of ads in Maps remains unspecified, indicating a strategic pivot towards an ad-driven ecosystem.
Apple is exploring ways to monetize its Maps app, looking to implement search-based ads despite existing successful revenue from its services division.
This potential integration of ads in Maps reflects Apple's broader strategy to expand its advertising presence, particularly within its ecosystem.
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