"Cook stated, 'Be yourself, keep a firm North Star on the values of the company. Because if you get the values right, if you keep the North Star in clear view, you may be blown off course a little bit, but eventually you will come back to the right path.' This reflects his belief in the importance of authenticity in leadership."
"Jobs advised Cook, 'Never ask what I would do, just do the right thing.' This guidance was rooted in Jobs' experiences at Disney, where he observed a trend of paralysis that hindered decision-making. Cook is now passing this advice to Ternus as he prepares to lead Apple."
Tim Cook will transition from CEO to executive chairman of Apple on September 1, with hardware engineering SVP Ternus taking over. Cook reflects on the importance of being oneself and maintaining the company's core values, a lesson he learned from Steve Jobs. Jobs advised Cook to avoid seeking his approval and instead focus on doing the right thing. This wisdom is now being passed to Ternus as he prepares to lead Apple into the future.
Read at Fortune
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