Mark Gurman reports that Apple is again exploring the option of placing advertisements within Apple Maps after previously shelving the idea. Currently, ads exist in the Apple News and Stocks apps. Potential monetization strategies could allow businesses to pay for higher visibility in search results and map icons. However, this raises questions about user experience, as existing users value their ad-free experience. While no active development is underway, initial discussions may signal changes on the horizon, even if they remain months away.
In theory, businesses could pay to appear higher in search results or to make their icons appear larger on the map itself.
If Apple chooses to use a more traditional ad system, it risks alienating users who have enjoyed an ad-free experience until now.
Apple is exploring potential monetization avenues, but there are no concrete plans or a timeline yet.
The system would likely work similar to the way Google's ad results, with a tag marking businesses as sponsored advertisements.
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