Apple is facing significant losses with its streaming service, Apple TV+, which is operating at a loss of over $1 billion annually. Despite its strong investment of approximately $5 billion each year in original content, which has been reduced to $4.5 billion for 2024, the service has struggled to compete with giants like Netflix and Disney+, garnering an estimated 45 million subscribers compared to Netflix's 301 million. Despite numerous award nominations, the platform remains significantly behind its competitors.
Apple is currently incurring over $1 billion in annual losses from its streaming service, Apple TV+. This is notable since it is the only unprofitable service in their portfolio.
Since the launch of Apple TV+ in 2019, the company has invested heavily in content, spending around $5 billion annually, although this figure is decreased to $4.5 billion in 2024.
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