"Rincon's hiring follows Amar Subramanya, who joined as VP of AI late last year, overseeing the company's work around AI research, models, and safety."
"Apple has been seeking to reboot its AI strategy after early stumbles, with much of its near-term work centered around transforming Siri into a more powerful chatbot-style app."
"A key part of that effort is a multiyear partnership with Google that gives Apple the ability to run Google's Gemini models from its own devices and servers."
"The company is also set to allow Siri to connect to a broad range of AI apps - not just ChatGPT - Bloomberg reported on Thursday."
Rincon will serve as VP of product marketing for AI at Apple, reporting to Greg Joswiak. Previously, she was VP of product for Google Shopping and has held roles at Microsoft and Skype. Apple aims to revamp its AI strategy, particularly enhancing Siri into a more advanced chatbot-style application. A significant aspect of this strategy includes a multiyear partnership with Google to utilize Gemini models. Additionally, Siri will be able to connect with various AI applications beyond ChatGPT, with more details expected at the upcoming WWDC event.
Read at Axios
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