Apple has modified its advertising strategy for the iPhone 16 series, shifting the tagline from 'Hello, Apple Intelligence' to 'Built for Apple Intelligence.' This change follows increased criticism relating to its planned Artificial Intelligence features, which were first showcased at WWDC 2024. Although Apple had previously indicated these features would be ready by now, they are reportedly delayed until the next iOS cycle, causing dissatisfaction among consumers and observers alike. The revised billboards reflect an attempt to distance itself from the Apple Intelligence branding as the company grapples with implementing its ambitious AI roadmap.
Apple has significantly altered its advertising slogan for the iPhone 16 lineup, moving from 'Hello, Apple Intelligence' to 'Built for Apple Intelligence' amid customer criticism.
Despite initial promises of launching new AI features for iPhone, iPad, and Mac, Apple announced delays, pushing the availability to the next iOS cycle, which has drawn negative feedback.
Collection
[
|
...
]