Apple originally positioned the iPad as a unique 'third category' device, meant to excel at tasks like web browsing, email, and media consumption. Steve Jobs highlighted its intimate user experience, saying it was more capable than a smartphone while more personal than a laptop. The introduction of touch-optimized apps hinted at the potential for the iPad to expand beyond simple media consumption. However, challenges arose with using productivity apps, as the iPad struggled to fully meet expectations for more complex tasks.
The original iPad was pitched by Steve Jobs as a 'third category' device, uniquely positioned between a phone and a laptop. It was tailored for specific tasks like web browsing, email, and media consumption.
Jobs showcased the iPad's intimate user experience, emphasizing its capability compared to a laptop and smartphone, and promoting its stunning display and ease of use for personal media enjoyment.
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