"Apple gained rights to Major League Soccer games as part of a 10-year $2.5 billion deal back in 2022. The company currently offers some games to Apple TV subscribers, while the rest are behind an additional paywall called MLS Season Pass. MLS Season Pass comes with a $14.99 per month subscription price, or $12.99 per month for Apple TV members. At $12.99 per month for Apple TV subscriptions, that means $25.98 to subscribe to Apple TV and MLS Season Pass."
"Going forward, Apple will offer all MLS games on its Apple TV platform without the additional paywall. The revised agreement could provide a huge boost to subscribers for the platform. "We're thrilled to bring MLS to more fans around the world next season on Apple TV," Apple senior vice president of services Eddy Cue said, as shared by The Hollywood Reporter. "Every match, all in one place, alongside incredible Apple Originals - it's a win for fans everywhere.""
Apple gained rights to Major League Soccer games as part of a 10-year, $2.5 billion deal signed in 2022. Some MLS matches are currently available to Apple TV subscribers while remaining matches require the MLS Season Pass add-on priced at $14.99 per month or $12.99 for Apple TV members. Apple will now offer all MLS games within Apple TV without the additional Season Pass paywall. The change could substantially boost Apple TV subscriptions and advertising opportunities, especially with the United States co-hosting the 2026 FIFA World Cup, a period that typically drives higher soccer viewership. The move follows Apple winning U.S. Formula One rights and aligns with a broader strategy to feature live sports alongside original programming and ad-supported offerings.
Read at Benzinga
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