#live-sports-advertising

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Apple
fromBenzinga
2 weeks ago

Apple Drops The MLS Paywall - And Its Streaming Strategy Suddenly Makes A Lot More Sense - Apple (NASDAQ:AAPL), Liberty Media (NASDAQ:FWONA)

Apple will stream all MLS games on Apple TV without the MLS Season Pass paywall, likely boosting subscribers and ad revenue as soccer interest rises.
Media industry
fromAdExchanger
2 months ago

Live Sports Wins Direct Deals, But The CTV Scatter Market Is Perfect For Programmatic | AdExchanger

Live sports advertising remains highly valuable, while nonsports streaming inventory drives growth in programmatic CTV and targeted, performance-focused buying as upfront deals soften.
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