Apple is reportedly developing a range of head-mounted wearable products, including the M5-powered Vision Pro set for release in Q3 2025. Market analyst Ming-Chi Kuo mentions that Apple plans to introduce five XR devices in total, including the lighter Vision Air expected by Q3 2027, which will feature a new design and lower price point. Additionally, Apple is diversifying its product lines with smart glasses geared toward competing with existing models like Ray-Ban Meta Glasses, helping to expand their offerings in the XR market.
Apple is reportedly developing several head-mounted wearables, including the M5-powered Vision Pro by Q3 2025, targeting both XR applications and affordability.
The Vision Air, set for Q3 2027, will feature a lighter design and a lower price point, aiming to attract budget-conscious consumers with a new form factor.
Kuo emphasizes that while the Vision Pro targets a niche market, the upcoming smart glasses are set to compete directly with existing products like the Ray-Ban Meta Glasses.
With the Vision Air expected to be significantly cheaper than the original Vision Pro, Apple aims to broaden its consumer base for XR technologies.
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