Tim Cook will oversee Apple’s design team as COO Jeff Williams retires, marking a significant shift in the company. Design had been deprioritized under Williams, an engineer focused on logistics. His oversight reflected a preference for operational efficiency over design excellence, contrasting with the historical relationship between design and executive leadership exemplified by Steve Jobs and Jony Ive. This change signals a renewed focus on design within Apple’s management structure as the company prepares for new challenges ahead.
Apple's design team will report directly to CEO Tim Cook for the first time since 2023, acknowledging a shift in prioritization towards design excellence.
COO Jeff Williams' retirement leads to Sabih Khan taking on logistics roles, but the design team remains under Tim Cook's leadership.
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