Apple CEO Tim Cook expressed an openness to acquiring companies that can accelerate the company's roadmap. He noted that Apple had acquired around seven companies in 2025, with diverse focuses beyond just AI. The company is not fixed on the size of the startups, as it has substantial cash reserves, making price less of a concern. The focus is on how well the acquired company can integrate into Apple's ecosystem. Analysts suggest potential acquisition targets like Perplexity and Thinking Machines Lab, but their high prices may be a factor in consideration.
"We're very open to [mergers and acquisitions]," Cook said at the time. "We basically ask ourselves whether a company can help us accelerate a roadmap. If they do, then we're interested."
Cook noted that of the seven or so companies that Apple had acquired so far in 2025, several were not AI-focused and came from 'all walks of life.' He also said the company was making deals fast - every few weeks.
We are not stuck on a certain size company," Cook said. "Apple has about $133 billion of cash, so price isn't the issue. Rather, the question would be how a startup can fit into the Apple ecosystem with consumer products.
Business Insider notes that Apple's largest acquisition of all time was Beats Electronics in 2014 for $3 billion.
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