"Instead, Apple is paying top dollar for tech that let your devices understand you without you ever saying a word. These days we put our phones on silent so they won't disturb us; soon the phone will put us on silent so it can understand us. Q.ai has been operating in secrecy since its founding in 2022. Its machine-learning research focuses on interpreting "silent speech", detecting imperceptible facial micro-movements, and subtle audio cues to infer what someone means to say."
"That future has a decidedly dramatic edge: imagine telling Siri to skip a track or read your messages without ever parting your lips. Apple executives call the acquisition a way to fuse machine learning with next-generation hardware. Longtime Apple watcher Johny Srouji praised Q.ai as "a remarkable company that is pioneering new and creative ways to use imaging and machine learning." At first blush, spending almost $2 billion on not speaking might sound like corporate futurism taken to a comic extreme."
Apple acquired Israeli AI startup Q.ai for close to $2 billion, making the deal one of Apple's largest acquisitions after Beats. Q.ai develops machine-learning methods for interpreting silent speech by detecting imperceptible facial micro-movements and subtle audio cues. The technology can enable private, lipless commands in headphones, smart glasses, and other wearables. Apple positions the acquisition as fusing machine learning with next-generation hardware to shift human-computer interaction toward gestures and faint intentions. The move addresses limitations of current voice assistants and signals an evolution in Apple's AI strategy amid competitive pressures.
Read at TNW | Apple
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