France's competition regulator has fined Apple $162 million for its implementation of App Tracking Transparency (ATT), which restricts advertisers' access to user data. This ruling follows complaints by trade associations that ATT, introduced in 2021, complicated the process for app tracking, ultimately hurting advertisers and developers reliant on personalized ads for revenue. The regulator criticized Apple's methods, deeming them unnecessarily complex, while also highlighting the unfair advantage that Apple grants its own apps under the ATT framework.
France's competition regulator fined Apple $162M for its App Tracking Transparency implementation, citing it as an abuse of power affecting advertisers' access to user data.
Advertisers claim Apple's ATT has dramatically reduced their ability to deliver personalized ads, impacting revenue and leading to a backlash against the company.
The Autorité de la Concurrence criticized Apple's approach, declaring the ATT popup excessively complex and asserting that its framework was neither necessary nor proportionate.
The complaint suggested that Apple’s exemption of its own apps from these rules imposes an unfair advantage in the competitive advertisement sector.
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