Creativity is in our DNA at Apple, and it's incredibly important to us to design products that empower creatives all over the world... Our goal is to always celebrate the myriad of ways users express themselves and bring their ideas to life through iPad. We missed the mark with this video, and we're sorry.
On Tuesday, Apple introduced its new M4-powered iPad Pro, which the company described as its thinnest product ever. To advertise all the creative possibilities with the iPad, it released a 'Crush!' commercial that shows things like a piano, record player, paint, and other works flattening under the pressure of a hydraulic press.
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