80% of Apple Watch users who step up exercise now push past Quitters Day, study shows

"The analysis of approximately 100,000 participants in the Apple Heart and Movement Study shows that Apple Watch users were able to maintain exercise momentum through "Quitters Day," also known as the second Friday of January, when people begin to give up on their resolutions. "Each year, following a decrease in average exercise minutes during the November and December holiday period, the average daily exercise minutes of Apple Watch users in the study not only rapidly increased in January, but also continued to progress into the spring," Apple says in a press release."

"Almost 80% of Apple Watch users who increased their exercise minutes kept that same level of exercise up during the last half of January. Ninety percent of this group maintained these levels through February and March, according to Apple. To keep the momentum going, Apple Watch users can get a special Ring in the New Year limited-edition award when they close all three Activity rings for seven days in a row."

Analysis of approximately 100,000 participants in the Apple Heart and Movement Study found Apple Watch users increased average daily exercise minutes in January after a November–December holiday dip and sustained gains into spring. Almost 80% of users who raised their exercise minutes kept that level during the last half of January, and 90% of that group maintained those levels through February and March. A limited-edition New Year Activity Ring award for closing all three Activity rings seven days in a row provided a concrete motivational incentive. The findings indicate smartwatch features can support short- and medium-term exercise adherence.

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