When Wired put forward the idea earlier in 2024, it had a certain truth to it. Since its launch five years ago, Apple has produced critical darlings, won Emmys for Ted Lasso, a Best Picture Oscar for CODA, and generally allowed strange concepts to flourish on its streaming service.
Sure, Apple had money to spend, but getting stars to make a few exclusives does not make a successful streaming platform. Just ask Quibi.
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