"It extends into all the most important nodes of our operations, and that's reservations, demonstration drives, transactions and financing, and warranty service," said Cody Thacker, Vice President of Growth at Scout Motors, at Thursday evening's debut event.
"A direct sales model offers us unprecedented commercial flexibility," he added, including allowing Scout the firsthand data to target sales in certain areas, control the car supplies in those areas, adjust incentives accordingly to demand and other tactics.
According to the National Automobile Dealers Association (NADA), it and state associations "will challenge this and all attempts to sell direct in courthouses and statehouses across the country."
Due to its close proximity to the Volkswagen Group - which does operate with a franchise dealer system in America - may be why dealers are already crying foul.
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