"There's a certain strain of senior automotive industry executive who simply does not want to deal with electric vehicles. I've heard this mindset from a lot of leaders in recent years. You might call it a failure of imagination, or maybe just laziness. But for many people in the C-suite, the idea of overhauling their entire business around batteries and software and getting into a knife fight with BYD isn't what they signed up for. And certainly not that close to their own retirement."
"Samuelsson likens the resistance mounted by the multibillion-dollar car industry to the opposition to catalytic convertors, and to seatbelts 50 years ago. If they were not mandatory, we would probably have 30% of our cars without seatbelts and if you consider the additional cost we probably wouldn't have any cars with catalytic converters either unless they were mandato"
Volvo and Polestar urge the European Union to retain the planned 2035 ban on new petrol and diesel cars despite German pressure to soften or delay it. They argue that weakening the ban would slow the transition to electric vehicles and hand a competitive advantage to Chinese automakers. Many senior automotive executives resist electrification, reluctant to overhaul businesses around batteries and software. Håkan Samuelsson, 74, champions stricter regulations to drive electrification and compares industry resistance to past opposition to seatbelts and catalytic converters. Samuelsson warns that without mandatory rules, adoption of safety and emissions technologies would lag.
Read at insideevs.com
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