In a bid to remain competitive against local rivals like Rapido and Namma Yatri, Uber is shifting its business model for auto-rickshaw drivers in India from taking a commission to charging a daily fee. This change comes after a pilot program and will allow drivers to connect with riders for a fee between $0.23 and $0.46. Riders will pay drivers directly, with no application of Uber credits or cancellation fees. This adjustment mirrors similar models Uber has explored in Bangladesh and Southeast Asia, indicating a broader strategy.
Uber's latest move to charge a daily fee instead of commissions for auto-rickshaw drivers in India reflects a strategic shift to compete with local rivals.
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