The article discusses the launch of Zeno, a startup founded by former Tesla employee Michael Spencer. Zenoâs first product, the Emara, is an electric utility motorcycle designed for affordability and practicality in African and South Asian markets. Priced between $1,000 and $1,500, it aims to serve transportation needs more effectively than gas alternatives. With a strong initial reception, Spencer notes opportunities in emerging markets for such sustainable products, driven by increasing energy demands and the need for better infrastructure.
"I came to some conclusions that the original Tesla master plan was going to be, somewhat paradoxically, easier to execute on and accomplish and achieve in emerging markets, where there's still a lot of greenfield development opportunity for energy infrastructure."
"After a soft launch with several dozen customers in small Kenyan cities several months ago, it already has loyal fans."
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