The article emphasizes the necessity for businesses to transition from a traditional linear economy to a circular economic model. Weslynne Ashton discusses the importance of understanding cycles in nature and business to foster sustainable practices. By applying insights from indigenous wisdom like the Akan concept of Sankofa, businesses can rethink their operations to minimize waste and reinforce community connections. This shift not only creates long-term value but also redefines growth and partnerships in a more regenerative way.
As you look to your future as business leaders, I'd like to reflect on, what are the circles and cycles in our lives, right? We have our human life cycle, from infant to adults to elders, our business cycles, from product launch to maturity to decline, our seasonal cycles.
So circles and cycles are everywhere in the world around us. It's a very common pattern. But we humans seem to have forgotten that pattern, and more recently have begun to follow a more linear pattern of resource extraction, processing, and disposal.
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