Ford is investing $2 billion to transform the Louisville Assembly Plant into a factory for affordable electric vehicles, beginning with a midsize pickup in 2027. CEO Jim Farley emphasized the risks involved in this project, citing uncertainty and the new assembly practices required. The innovative assembly line will utilize automation and unicastings, a significant shift from traditional methods. This $5 billion initiative aims to maintain U.S. jobs while addressing challenges from tariffs, slower EV demand, and competition from global automakers.
Ford plans to invest $2 billion to transform its Louisville Assembly Plant into a facility for producing affordable EVs, beginning with a midsize pickup truck in 2027.
CEO Jim Farley acknowledged uncertainty in the EV project, emphasizing it as a bet with risks involved in trying new manufacturing practices.
The company has developed a new assembly line method that utilizes more automation and unicastings, moving away from long-standing traditional practices to improve efficiency.
This venture represents a $5 billion initiative, aimed at supporting U.S. job preservation in the face of competitive and economic pressures, not easily replicable at other sites.
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