"In our view, the claims were likely to mislead consumers because they gave an overall impression that all currently available mobile services - text messaging, voice calling, and data - would be supported and available from 2024 and that consumers would have access to instant communication from all locations in New Zealand when, in fact, that may not be the case."
"One NZ's initial advertising campaign featured absolute and unqualified claims about mobile coverage that did not make the limitations, which we believe are significant, clear to consumers," said Callinan.
"ComCom has some concerns about One NZ's campaign promoting Starlink Cellular. The agency is particularly concerned about headlines, stating '100% mobile coverage' or 'launching 2024.'"
"The coverage will initially provide only the ability to access text messaging (SMS and MMS only) and under the arrangements between One NZ and SpaceX, it is expected that the initial service will be available from 2024 - potentially as late as 31 December."
#one-nz #starlink-cellular #new-zealand-commerce-commission #telecommunications #consumer-protection
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