The War on Cars 'commercial' creatively emphasizes biking as a joyful, liberating transportation choice. It parodies typical game-day car ads with humor, including gravelly voiceovers, emotional music, and relatable characters. This clever approach highlights the contrast between car-centric lifestyles and biking culture, promoting a vision of freedom and financial relief from auto bills. Despite its comedic elements, the ad serves to advocate for cycling as an appealing alternative to driving, although it humorously suggests potential safety disclaimers are necessary.
We were seriously impressed by this playful War on Cars 'commercial' advertising the joys of riding a bike for transportation in the style of game-day car ads.
Gravelly voiceover about how this product embodies the soul of American freedom? Check! Treacly stock music to turbo-charge your yearning for a future with no auto bills? Check!
This ad effectively highlights the contrast between biking and car culture while capturing the nostalgia of traditional advertisements.
All that's missing is a micro-font disclaimer about how only a trained professional on a closed course should take her hands off the handlebars.
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