It's happening—dealerships have begun adding markups of up to $20,000 on the ID Buzz, locking out consumers already stressed by high pricing. This behavior contradicts VW's former CEO's clear warnings against markups on the electric people hauler, showcasing a troubling trend that undermines customer trust and accessibility to a key product.
A customer reported that sales representatives at Herman Cook Volkswagen openly stated that they would impose a markup of between $10,000 and $20,000 on the ID Buzz, ignoring the automaker's directives. This reflects a blatant disregard for corporate guidelines and amplifies concerns over pricing strategies amidst rising EV costs.
Digital discussion has exploded around this issue, with users on platforms like Reddit sharing their shock and frustration at dealerships marking up the ID Buzz by thousands. 'Price gouging at its best,' lamented one disappointed potential buyer, questioning the ethics of such practices.
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