Sam Coach Balto, a former teacher from Portland, Oregon, has catalyzed a bike bus movement, where families cycle to school together. By harnessing social media, his videos have garnered hundreds of millions of views, revitalizing a nearly extinct practice due to a culture of helicopter parenting and car-oriented urban design. From its roots in Portland, where similar efforts began in 2010, the bike bus phenomenon has spread across the U.S., with over 200 active bike buses today, even catching the attention of former President Joe Biden.
It's a movement, not a moment. That's the mantra from Sam Coach Balto, a former school teacher from Portland, Oregon who quit his day job to stoke a revolution called the bike bus groups of kids and families cycling to school together.
He leaned on the power of social media. In the past two years his videos have been viewed by hundreds of millions of people.
Riding bikes to school shouldn't be a big deal, but it nearly became extinct in the US after decades of helicopter parenting, automobile-oriented cities and the epidemic of dangerous and toxic car traffic that accompanies them.
Balto turned his passion for the benefits of physical activity in young people into a trend that has gone from his current home town in the Pacific north-west to the White House in Washington DC.
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