"We're not here for a holiday; we're here to aggressively grow the market share. We know this segment is a really big segment," said Smitherman.
"I'm very passionate about the branding of this vehicle, and you'll see BYD is very clearly displayed. This is key for our future around brand recognition-these are mobile billboards."
"Aussies are quite loyal and we get that we're new to Australia, but BYD has been around for 30 years, so we're not new to the world," commented Smitherman.
"BYD is vertically and horizontally integrated as well, with well over 70% of the content being made by BYD, so we've got massive cost advantages for this particular reason," explained Smitherman.
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