"When the World Health Organization began officially evaluating TCM practices, top science journals and magazines called this a "bad idea.""
The article discusses the shift in perception toward Traditional Chinese Medicine (TCM) in the West, particularly amongst demographics traditionally underserved by Western medicine. Despite skepticism and criticism from the scientific community, figures like Kim Kardashian and Gwyneth Paltrow are promoting TCM practices, leading to increased curiosity and acceptance. Startups such as Qi Health and Elix are emerging to make TCM more accessible. This reflects a broader trend where individuals seek alternatives to the limitations of Western medicine, particularly women and people of color.
Read at Fast Company
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