The USTA is seriously worried about looming pickleball threat
Briefly

"Quite frankly, it's obnoxious to hear that pickleball noise," U.S. Tennis Association President Dr. Brian Hainline grumbled at a state-of-the-game news conference, bemoaning the distinctive pock, pock, pock of pickleball points.
"When you see an explosion of a sport and it starts potentially eroding into your sport, then, yes, you're concerned," Hainline said in an interview. "That erosion has come in our infrastructure."
Some tennis governing bodies in other countries have embraced pickleball under the more-the-merrier belief they could lead players to the mothership of tennis. But the USTA has taken a decidedly different approach.
Read at Fortune
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