October is National Breast Cancer Awareness Month and breast cancer is the number one cause of cancer in women. This year, Avocados From Mexico is partnering with Susan G. Komen to raise awareness and funds for breast cancer research. As part of this initiative, they are contributing $100,000 and using pink packaging to highlight their support during October. The message emphasizes not just awareness but advocacy for healthier lifestyle choices.
Stephanic Bazan, Senior Vice President at Avocados From Mexico, emphasizes the importance of showcasing their avocados through pink packaging and in-store displays. This initiative aims to build shopper support for a meaningful cause while promoting awareness of breast cancer. The partnership balances both promoting their products and contributing to a critical health issue, demonstrating how marketing can support health advocacy.
Sarah Rosales from Susan G. Komen acknowledges the impactful partnership with Avocados From Mexico. She notes that their ongoing support is essential in spreading health messages and directing consumers towards necessary resources for breast health awareness. The collaboration allows leveraging food and nutrition for a greater cause, enhancing both consumer engagement and health advocacy initiatives.
#breast-cancer-awareness #susan-g-komen #avocados-from-mexico #health-advocacy #nutritional-awareness
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