Aspartame's rebranding as 'AminoSweet' is a strategic move by Ajinomoto to distance the product from its negative associations while misleading consumers with a more natural portrayal.
Registered Holistic Nutritionist Lisa Kilgour highlights that while phenylalanine and aspartic acid are found in many foods, their combination in aspartame creates a unique, unnatural chemical structure.
Although marketed as a health-conscious choice, AminoSweet’s chemical makeup remains synthetic and poses potential health risks, regardless of how natural its components are presented.
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