Lea Rainey launched Roots Zero Waste Market and Café in Garden City, Idaho, to tackle her frustration with excessive plastic grocery packaging. A 2024 Environmental Defence Canada report highlighted that over 70% of products in grocery stores are encased in plastic, while studies show that most U.S. grocery retailers lack effective plans to reduce plastic use. With consumers increasingly concerned about plastic waste, the persistent use of plastic packaging, especially for salads, continues to rise. Additionally, health concerns regarding phthalates in plastics, which are linked to health issues, exacerbate the urgency of the problem.
In 2019, Lea Rainey opened Roots Zero Waste Market and Café in Idaho to combat pervasive plastic packaging, responding to consumer frustrations with grocery-store food waste.
A 2024 report found over 70% of products in Canada’s grocery stores are encased in plastic, revealing a significant packaging problem in North America.
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