"The company announced the appointment of industry veteran Mark Munger as their first-ever Vice President of Marketing & Business Development - a role that didn't exist before but clearly needed. This isn't just another corporate reshuffle. When a 23-year-old company creates an entirely new executive position, it means they're ready to play at a different level. Why This Appointment Matters"
"Why This Appointment Matters Mark Munger brings nearly four decades of fresh produce experience to IPR Fresh, making him one of those rare industry veterans who's seen it all. His resume reads like a who's who of produce powerhouses - Ocean Mist Farms, 4Earth Farms, Andrew Williamson Fresh Produce, Driscoll's, and the Produce Marketing Association. Most recently, Munger served as Senior Director of Marketing at Ocean Mist Farms, where he spearheaded a significant brand refresh"
IPR Fresh appointed Mark Munger as its first Vice President of Marketing & Business Development, creating a new executive role to support a next growth phase. Munger brings nearly four decades of experience across major produce companies and trade organizations. He most recently led a brand refresh and product launches at Ocean Mist Farms. IPR Fresh's move reflects a 23-year company shifting toward more strategic marketing and business development. The fresh produce sector now faces changing consumer preferences, stronger demands for sustainability and traceability, and the need for marketing that complements quality and relationships.
Read at Food & Beverage Magazine
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