""I just did what I thought was right. I want everybody to have enough food but ... it should also be safe.""
""I realized very soon that they did things in the wrong way, in my view. From the beginning, I've been working on ... convincing people that you should do it in a different way.""
""My philosophy was: You should not compete on food safety. Spreading the technology, the hygienic technology, was very important.""
Huub Lelieveld was awarded the World Food Prize for his contributions to food safety standards that have prevented millions of foodborne illnesses and reduced food waste. Over six decades, he advanced hygienic food production methods and advocated for trade regulations to facilitate safe food distribution. Lelieveld's work at Unilever led to the development of efficient manufacturing processes that minimized reliance on harmful preservatives. He emphasized the importance of sharing food safety technology rather than competing in the field.
Read at Fortune
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