"This as-told-to essay is based on a conversation with Hannah Neeleman, 35, the cofounder of Ballerina Farm, a 328-acre Utah farm, lifestyle brand, and farm goods store. Neeleman has 21 million followers across Instagram and TikTok, where she documents life with her husband and co-founder, Daniel Neeleman, and their eight kids, aged between 21 months and 13 years old. The following has been edited for length and clarity."
"Growing up, my life was intertwined with my parents' flower shop, and I always wanted that for my own children. We were homeschooled, so us kids would do our school in the morning and then head to the shop to help with chores. After college, Daniel and I moved to São Paulo for four years for his work. We would go on farm hotel getaways and just fell in love with agriculture."
Hannah and her husband Daniel founded Ballerina Farm about eight years ago to build a family business that allowed them to work together and involve their eight children. Hannah's upbringing in her parents' flower shop and homeschooling influenced the decision to blend family life with work. After living in São Paulo and developing a passion for agriculture, the couple started with four free-range pigs in 2017 and used social media to reach their local community. The early years were intense. The operation has since expanded to roughly 100 employees, with Hannah and Daniel tag-teaming business duties and childcare.
Read at Business Insider
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