FullTilt Marketing Welcomes Shelby Miller as Account Manager

"Shelby Miller comes to FullTilt Marketing with a robust background that speaks volumes about her expertise. Previously, she held pivotal roles in marketing and business development at notable companies such as Applewood Fresh Growers and FirstFruits Farms. Her experience includes leading strategic B2B campaigns, managing key retail accounts, and supporting various produce brands through sales enablement and digital marketing initiatives. This hands-on experience makes her a valuable asset to FullTilt, as she understands the intricacies of the fresh produce industry from the ground up."

"With Shelby on board, the agency is positioned to amplify its agriculture-first approach. According to Melinda Goodman, president of FullTilt Marketing, "Shelby brings the kind of real-world produce experience that matters to our clients. She understands how fresh produce businesses operate, how decisions are made at retail, and how to translate complex categories into clear, compelling marketing." This insight is critical in an industry where understanding the landscape can make or break a campaign."

Shelby Miller joins FullTilt Marketing as Account Manager, bringing extensive experience in fresh produce marketing and brand strategy. She held marketing and business development roles at Applewood Fresh Growers and FirstFruits Farms. Her background includes leading strategic B2B campaigns, managing key retail accounts, and supporting produce brands with sales enablement and digital marketing. Miller will manage client relationships, oversee campaign execution, and collaborate with internal teams to deliver integrated marketing programs. FullTilt maintains an agriculture-first approach and expects Miller's real-world produce experience to improve client outcomes and campaign effectiveness.

Read at Food & Beverage Magazine