Product Washing: Pitfalls of Product Operating Models
Briefly

The Product Operating Model (POM) promises a customer-focused, adaptable approach, yet many organizations adopt it superficially as a mere buzzword, failing to achieve real transformation.
The risk of 'Product Washing' arises when stakeholders prioritize control over meaningful change, leading to hollow claims of being product-led while maintaining old dynamics.
Stakeholders, often motivated by self-preservation, may resist genuine changes needed for a product operating model, thus sabotaging potential transformations from taking root.
Despite the promise of empowered teams creating value iteratively, many organizations remain stuck in traditional mindsets, merely altering their language without embracing true transformation.
Read at dzone.com
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