The filmmakers ran test screenings in multiple cities, analyzed feedback, and ran more test screenings. In our words, they iterated toward making a great movie.
During test screenings of Barbie, the filmmakers performed what product development teams call A/B testing. Different versions of the movie were shown to different audiences to see which were best received.
Not every feature a team builds should remain in the product. The sunk cost fallacy often clouds our judgment-when we spend time building that feature, we think we might as well leave it in.
Greta Gerwig was that visionary for Barbie. She directed the movie and co-wrote the script. Her vision drove what we experience when watching the film.
#film-production #project-management #feedback-iteration #feature-optimization #creativity-in-leadership
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