FTC sued by firm allegedly selling sensitive data on abortion clinic visits
Among the first location data brokers to publicly come under fire by the Federal Trade Commission for allegedly selling sensitive reproductive health data is Kochava, Inc.
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In it, Kochava described a proposed FTC complaint against Kochava that alleges that the company's data collection practices make it possible for third parties and bad actors to track users' sensitive location data.The FTC suggests that mobile phone users weren't reasonably informed that they were sharing this data with Kochava, making the practice unfair or deceptive and allegedly in violation of the Federal Trade Commission Act.
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Based in Idaho, Kochava's primary business is designing app-developer tools to track, organize, and visualize marketing data, often purchasing and selling third-party mobile device data to its customers under a secondary business called Kochava Collective.