fromObserver
4 days agoThe Cost of Automating Authenticity: A.I.'s Limits in Social Media
As automation and artificial intelligence processes accelerate, many brands are convincing themselves that A.I. can replace the strategic and creative work of social media professionals. It's a decision often driven by budget cuts and misconceptions on what social media managers actually do, the skills they have and what truly makes social media marketing effective. A recent survey revealed that 39 percent of CMOs and brand marketing executives plan to reduce labor costs as they adopt A.I. and other automation tools.
Artificial intelligence





