Council Post: Low-Funnel Ad Optimization On Social Media Platforms
The efficacy of social media ads is often not optimized due to a lack of frequency in targeted events, hindering the system's ability to understand customer profiles and optimize for specific events.
Recalibrating optimization strategies towards intermediate metrics like 'add to cart' and landing page views can be a remedy to this issue. [ more ]
Inside election social media campaign costs as Labour outspends all parties combined
Labour has spent significantly more on social media ads compared to the Tories, with a major focus on diversified campaigns through candidates and regional pages. [ more ]
Council Post: Low-Funnel Ad Optimization On Social Media Platforms
The efficacy of social media ads is often not optimized due to a lack of frequency in targeted events, hindering the system's ability to understand customer profiles and optimize for specific events.
Recalibrating optimization strategies towards intermediate metrics like 'add to cart' and landing page views can be a remedy to this issue. [ more ]
Inside election social media campaign costs as Labour outspends all parties combined
Labour has spent significantly more on social media ads compared to the Tories, with a major focus on diversified campaigns through candidates and regional pages. [ more ]