fromIrish Independent
3 days agoAnti-smoking image perceived by some as 'cool' or 'sexy', Irish study finds
The findings have raised concern among public health experts about the unintended consequences of EU-­mandated picture warnings designed to reduce smoking rates. The research, led by a team at the Technological University of the ­Shannon (TUS), examined reactions to one image of a woman exhaling cigarette smoke. It revealed that despite the intended purpose, to deter use, some of those surveyed reported ­positive emotional responses.
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