#performance-max

#performance-max

As search engines become more crowded with answers, snippets and AI summaries, more people are finishing their journey without ever clicking a link. That shift changes how you need to run paid search campaigns. A zero-click search is when someone types a query, gets what they need directly on the results page, and leaves without visiting a website. For pay-per-click ads, that means a few things:

Google said Waze ads inventory is now in Performance Max for store goals campaigns. This allows businesses to appear as a 'Promoted Places in Navigation' pin on a user's map. For U.S. advertisers using PMax for store goals, these ads are now fully available. Performance Max will automatically use your existing assets to optimize for Store Visits, Store Sales, or Local Actions Directions.

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google local reviews are disappearing, it appears to be a bug Google is working to fix. Google Posts is testing a scheduler option. Google Ads has a new investment strategy tab. Google Ads may soon support campaign level audience exclusions in Performance Max campaigns. Google Merchant Center for Agencies is now available.

For example, when someone asks 'why is there low water pressure after installing a new sink' when they encounter a problem during a home renovation, AI Overviews may provide some helpful tips on how to fix it, as well as a useful ad for a plumber, who can come to the rescue to fix that bathroom.", a new feature to help you create even more brand-safe creative, steering Google AI to create high-performing text assets that meet your brand and business requirements.

By default, new Performance Max campaigns turn on Final URL expansion. This means that Google can send searchers to a different landing page for better conversions. Expanding the Final URL can be worthwhile, but it's important to see which pages are converting. An option in the "Assets" tab provides the Final URL expansion assets. Advertisers can exclude irrelevant URLs in "Asset Optimization" within the campaign settings. Click on the "Customization" option to activate "Final URL expansion."