"Google Ads now uses your PMax campaigns for Waze ads. Google also expanded channel performance reporting to all PMax campaign users. Google Finance added a ton of new AI features. Google Merchant Center has new preferred audience targeting for promotions. Google Merchant Center also added a new content creative section. Google Discover has numerous ongoing tests. And I posted the weekly SEO video recap."
""I don't care about how much content you produce or how quickly you can produce it, I care if people actually trust your brand." Being visible in AI / search doesn't matter if "nobody believes you." @wilreynolds #mozcon, Lily Ray on X Another #MozCon, another killer keynote from @lilyraynyc - demystifying #SEO vs. AI Search with the hilarious story of the SEO swamp. And of course, setting a new gold standard for keynote decks (again)., Romain Damery on X"
Google Ads now uses Performance Max (PMax) campaigns to serve Waze ads and expanded channel performance reporting to all PMax users. Google Finance added multiple new AI-driven features. Google Merchant Center introduced preferred audience targeting for promotions and a content creative section. Google Discover is undergoing numerous tests. Search forums and conference posts stressed that brand trust matters more than sheer content volume and highlighted foundational SEO practices amid AI search shifts. Industry threads covered ChatGPT entity changes, AI search optimization strategies, technical SEO audits, and last-minute Black Friday ecommerce SEO preparations.
Read at Search Engine Roundtable
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