Steve Yegge thinks he has the answer. The veteran engineer - 40+ years at Amazon, Google and Sourcegraph - spent the second half of 2025 building Gas Town, an open-source orchestration system that coordinates 20 to 30 Claude Code instances working in parallel on the same codebase. He describes it as "Kubernetes for AI coding agents." The comparison isn't just marketing. It's architecturally accurate.
Marketing automation used to mean one thing: set up some email workflows, automate the busywork and call it a day. It made sense when campaigns were predictable and rule-based. That's not the world we're in anymore. Thanks to AI - especially agentic AI - marketing automation platforms are evolving into decision engines that adapt in real time. According to research I conducted for the latest MarTech Intelligence Report on marketing automation platforms, the category has crossed a structural threshold.
High-level view of the travel search workflow, highlighting parallel searches, explicit decision points, and iterative refinement. In Scala, we define this workflow using Workflows4s, encoding both state and transitions explicitly in the type system. Instead of opaque state blobs or untyped contexts, the state of the process is represented using algebraic data types - types like Started, Found, Sent, and Booked - each corresponding to a distinct point in the workflow's lifecycle.
We have come to a strange place in the marketing world, where implementation is celebrated more than impact. The Mirage Of More Every year, new tools promise to solve old problems. Automation will make it easy, AI will make it smart, and dashboards will make it clear. But when you open it all, it's the same thing: data disconnected, people confused, decisions slow.
Boosted by a win in the BBC Sound of 2020 poll, and her single A Little Love appearing on the John Lewis Christmas ad the same year, her debut album Not Your Muse entered the charts at No 1, spawned two big hits Stop This Flame and Strange and ultimately went gold. That's the perfect starting place from which to make a second album: success, acclaim and attention, but not on the kind of overwhelming scale that seems ultimately paralysing,