Ad Tech's Agentic Arms Race Is Solving the Wrong Problem - ExchangeWire.com
Ad tech infrastructure initiatives prioritize agent-to-agent speed and interoperability while neglecting brand safety and advertiser value optimization, the core concern for CMOs.
Limelight Inc Hires Programmatic Heavyweight Oshri Raz as VP USA Strategic Alliances
Limelight Inc. appoints Oshri Raz as VP USA Strategic Alliances to expand its white-label programmatic platform presence and establish itself as a primary independent programmatic infrastructure partner in the USA.
OpenAI is b building the ad tech stack it's currently borrowing
OpenAI is building an internal ads infrastructure team to eventually own its complete advertising stack rather than relying permanently on external ad tech vendors like Criteo and The Trade Desk.
Understanding MCP, The 'Universal Adapter' For AI In Advertising | AdExchanger
Model Context Protocol (MCP) is an open-source specification enabling large language models to connect with other software predictably, allowing AI to perform tasks across different systems without custom integrations for each use case.
I spent six months tracing where your data actually goes after you click 'Accept All' - what I found is a global supply chain of control that no single regulator can touch - Silicon Canals
Data flows from a single cookie consent click travel through dozens of third-party domains in milliseconds, creating an untraceable global supply chain that existing privacy regulations cannot effectively govern.
Kevel Launches Adobe Experience Platform Destination for Real-Time Retail Media Activation
Kevel launches native Adobe Experience Platform destination enabling real-time activation of first-party audience data for retail media campaigns, eliminating data silos between CDPs and ad servers.
Orchestration is essential because AI-driven scale exposes cracks in ad tech infrastructures; creative and media must be integrated to avoid workflow collapse.
Amazon's next frontier in advertising: the cloud infrastructure it runs on
Amazon launched AWS RTB Fabric, a managed cloud network and RTB Broker to run programmatic advertising with single-digit millisecond latency and dramatically faster integrations.