#ai-driven-advertising

[ follow ]
The Motley Fool
1 month ago
Marketing

Meta Platforms Stock Has 18% Upside, According to 1 Wall Street Analyst | The Motley Fool

AI-driven advertising boosting Meta's growth opportunities [ more ]
Entrepreneur
2 months ago
Artificial intelligence

AI Is Revolutionizing Targeted Advertising - Here Are The Ethical Implications You Need to Consider | Entrepreneur

Targeted advertising driven by AI offers hyper-personalized promotions with advanced consumer data analysis and continuous optimization through interaction. [ more ]
Benzinga
2 months ago
Artificial intelligence

Apple Innovates with AI Ads, Reportedly Tests Automated Placements in App Store and Beyond - Alphabet (NASDAQ:GOOG), Apple (NASDAQ:AAPL)

Apple is venturing into AI-driven advertising within its App Store similar to Google's and Meta's offerings.
Apple aims to optimize ads across different formats automatically, targeting specific audiences and regions for increased effectiveness. [ more ]
ReadWrite
2 months ago
Online marketing

Apple reportedly testing AI-driven ad placements in App Store strategy

Apple is experimenting with an AI-driven advertising platform for the App Store, a significant move given its limited advertising options.
Analysts predict Apple's ad business to reach $6 billion by 2025, with Search Ads contributing a substantial $4.1 billion. [ more ]
The Drum
3 months ago
Artificial intelligence

AI solutions for digital advertisers to boost campaign efficacy in Europe

AI adoption in digital advertising is increasing, with 87% reporting positive impacts on campaign efficacy and ROI.
95% of professionals are expected to embrace AI programmatic advertising platforms in 2024. [ more ]
[ Load more ]