#gen-z-marketing

#gen-z-marketing

Taco Bell just launched a frozen pie that - defying all laws of both chemistry and good taste - is Mountain Dew Baja Blast-flavored. I had to try it myself. Taco Bell ties the pie's release to "Friendsgiving," which makes sense because the holiday is in the purview of the Bell's target Gen Z demographic - and also because your decidedly not Gen Z Aunt Linda would absolutely murder you if you showed up with a bright green pie to your family's Thanksgiving.

something under 10 ounces and under $1.50,

Just in time for back-to-school season, the Mentholatum-owned skincare brand has launched 'Zitcoms,' a content campaign that trades clinical messaging for something teens actually want to watch: awkward, self-deprecating humor. The series, created with agency The Bam Connection, uses influencers, everyday consumers and even high school drama departments to stage mini sitcom-style skits about acne struggles. The result is part branded content, part user-generated experiment and part theater performance, designed to feel more authentic than glossy ads and more relatable than medical claims.

At the core, Labubu and Sydney Sweeney aren't radically new; they're evolutions of age-old marketing patterns. History is repeating itself. Labubu mirrors the Beanie Babies craze of the '90s: collectible, emotionally charged, and driven by hype cycles.

Wendy's has partnered with 'Wednesday' for a goth-themed makeover, launching a special Meal of Misfortune featuring items like a Raven's Blood Frosty and spicy Dips of Dread.