"Taco Bell just launched a frozen pie that - defying all laws of both chemistry and good taste - is Mountain Dew Baja Blast-flavored. I had to try it myself. Taco Bell ties the pie's release to "Friendsgiving," which makes sense because the holiday is in the purview of the Bell's target Gen Z demographic - and also because your decidedly not Gen Z Aunt Linda would absolutely murder you if you showed up with a bright green pie to your family's Thanksgiving."
"I had to go to the register - and sheepishly ask a real human for the pie. At last, it was mine. I brought the pie home, since the directions said to thaw it for 30 minutes and cut it with a warm knife. (The pie is $19.99 and is full-sized, meant for sharing. It can't be bought by the slice, and of course, is available only while supplies last, Taco Bell says.)"
Taco Bell launched a full-sized frozen pie flavored like Mountain Dew Baja Blast and promoted it for Friendsgiving to appeal to Gen Z. The pie is bright teal in color and evokes the '90s "jazz" cup pattern. The first day in stores featured minimal in-restaurant signage, and the pie did not appear on the self-serve kiosk, requiring customers to request it at the register. Packaging includes a plastic lid and shrink-wrap. Directions advise thawing for 30 minutes and cutting with a warm knife. The pie costs $19.99, is meant for sharing, and is available only while supplies last.
Read at Business Insider
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